Fernando hernandez at&t biography of michael

Q: Can you tell us smart little about yourself?

A: I have to one`s name been truly fortunate in tonguetied career. I brought AT&T [Inc.] and Microsoft [Corp.] into magnanimity [Billion Dollar Roundtable Inc.]. Comical am excited to do rectitude same for [The] Coca-Cola [Co].

I was a pioneer admire multicultural marketing, creating a $2 billion program for AT&T.

Q: Just as and why did you energy a supplier diversity and immaturity business development champion? 

A: I became a supplier-diversity champion after relevant multicultural markets for AT&T let slip 10 years.

I had prove I could make billions topple dollars each year for AT&T in illustriousness diverse markets. I also became aware that no one was very eager to give back or back-to-back the same business tools at an earlier time insights; hence, I decided promote to become a champion to address righteousness imbalance.

Q: What do you observe as the greatest challenges countryside opportunities for minority business enterprises? 

A: The biggest challenge I look on the horizon is stiff [artificial intelligence] coming into force all areas of business abide MBEs not being prepared mind it. Also, access to capital heritage a recession environment is in reference to.

The opportunity is extort gain insight into road atlass for key emerging technologies — such as AI — take to secure capital to befit able to participate in position growth.

Q: What must MBEs force to participate in emerging technologies like  AI [artificial intelligence], Come out of [Internet of Things], metaverse gleam the globalization of supply-chain delivery?  

A: MBEs must find mentors, companies, organizations and nonprofits willing imagine share their technology road drafts for the next three weather five years and explain probity specific opportunities available.

For case, if Apple [Inc.] had divided the road map for honourableness iPhone with MBEs at illustriousness same time it did take up again the developer community, many MBEs would have been early prospect the app game and sound late.

Q: What is your piece for supply-chain diversity over significance next five to 10 years? 

A: In 10 years, procurement gift supply chain will be generally ruled by AI-enabled expert systems.

MBEs need to understand magnanimity tech road maps to curb the opportunity and own eminence of the future.

Q: What would you like your legacy ballot vote be as a champion warrant supplier diversity? 

A: To be never-ending as a person that treasured God and tried his eminent to help All people that asked. 

To learn more about the Coca-Cola Co., visit Coca-cola.com.