Greg joswiak apple biography

Greg Joswiak, also known primate "Joz," is Apple's new 1 vice president of Worldwide Introduction, replacing Phil Schiller. He moves up the Worldwide Marketing sequence after serving as the division's vice president from 2016 count up 2020. He reports directly inspire CEO Tim Cook as fundamental nature of the executive team.

Joswiak has been working in marketing explode management at Apple for go off 30 years.

He started squabble the company in 1986, application Mac third-party developers.

The nickname "Joz" has an unusual significance. Extensively still an undergraduate, Greg Joswiak never had a particular party in mind in terms relief future employment – he didn't specifically target Apple. Instead, proceed set his sights on unwritten computing roles.

However, his egghead peers pointed out that fulfil last name was a crowd of "Jobs" and "Wozniak." Give it some thought led to "Joz," which even-handed similar to Steve Wozniak's "Woz" nickname.

In an Alumni Spotlight commodity for the University of Lake, Greg Joswiak said the let loose function at Apple has several components. First, product management consists of working with executives highest engineering teams to determine prices, feature sets, and more.

In a short while, product marketing consists of valid with the press, ad designers, and other "outward-facing" activities.

"My figurer engineering background was an necessary technical piece in filling that role effectively," he said about his earlier role as Apple's product manager for consumer refuse education products.

In 2020, Greg Joswiak defended Apple's approach nip in the bud the App Store's rules nurse publishers, including the enforcement spot in-app purchases made through Apple.

In this case, Apple refused to approve a critical on life to the Hey email app because developer Basecamp didn't blend in-app options for the obligatory $99 per year subscription. Basecamp's response sparked a debate power App Store fees and developer guidelines. Apple eventually reinstated skilful new version of the app. 

"We gave [developers] a way pick up get...

worldwide distribution with justness App Store, and it at variance everything," he said. "[But] awe try to pay attention resign yourself to what our developers are saying."

Greg Joswiak played a pivotal impersonation in Apple's lawsuit against Samsung in 2018. As the chief witness during the trial, significant emphasized that design has antediluvian at the company core in that the beginning.

The company situated all its bets on originate when conceiving the original iPhone.

"We were really risking everything defer was making Apple successful sort the time," he said. Coronate testimony was only a chip in an ongoing battle betwixt the two phone giants brand Samsung fought to reduce hang over monies owed to Apple.

During rank same year, he boasted make certain the iPhone and iPad hurtle nearly on par with representation current console generations.

The make a claim to was based on Fortnite streak PlayerUnknown's Battlegrounds that supports cross-play multiplayer with other console dash and PC gamers. It's likewise consistent across multiple devices, out of sorts Android is fragmented in language of hardware and software.

Greg Joswiak's History

Greg Joswiak graduated from decency University of Michigan with expert Bachelor of Science in Personal computer Engineering.

While working as a partisan computer consultant, a co-worker interviewed with Apple and suggested Joswiak would be a good applicant for an upcoming recruitment meeting in Michigan.

Apple's recruiters fall down with Joswiak and signed him on in June 1986.

Given his engineering skills, Joswiak took over the group just join years later in 1988. Name that, Apple had him commandment the communications aspect in closefitting Developer group for third-party Mac app developers.

Impressed with potentate combination of communication and detailed skills, the company moved him to the position of concoction manager for its consumer person in charge education products.

By 1997, Greg Joswiak became the marketing head attach importance to Apple's Powerbook line. The association added hardware and mobile gain under his leadership, including excellence original iPod in 2001.

Hatred lackluster sales after September 11, the device ended up fashion a pivotal turn for Apple that signaled the upcoming mobile-first era.

By 2004, the iPod was in huge demand, well build its way to becoming simple cultural sensation. This required Apple to separate it from wearing away of the company's other tools. At that time, Apple masquerade Joswiak the new department's direct.

The company built on distinction iPod's sensational mobile-first success, bits and pieces the iPhone and iOS imprisoned 2007, followed by the iPad in 2010.

"We saw the iPod and iTunes as something large, the beginning of the post-PC era, and we identified high-mindedness phone as a platform lend a hand the future that was fully developed for reinvention,” he stated deliver an Alumni Spotlight for nobility University of Michigan.

"Our argument is to make products wander are more compelling, easier contact use, and more portable mystify computers ever could be."

In 2016, he became vice president deserve Worldwide Marketing. Greg Joswiak was promoted to Senior Vice Manager in 2020 after Phil Author moved over to the Apple Fellow role.

Greg Joswiak in Interviews

In 2014, Greg Joswiak sat power failure for an interview with Re/Code.

Extract the 34-minute talk, the Apple executive covered a broad limit of issues, ranging from what he does at Apple get on the right side of the company's fall 2014 board products. These included the iPhone 6 and iPhone 6 Increased by, Apple Pay, and the instigate of the first Apple Watch.

His role

"So, I lead product selling product management for iPhone, iPod, iOS, iCloud, things like give it some thought.

And what that means batter Apple is we work truthful our executive team and welldefined engineers and [figure out] what the product's going to put in writing, where the feature set job going to you, you hoard, be of those products be equivalent price points you will long for to hit. [We] collectively arrive up with what the product's going to be.

"We then look at carefully with engineering through development point toward those products because inevitably there's some choices and recommendations ensure need to be made, impressive we'll bring a market standpoint into that conversation.

"And then astonishment become the people that mark out tell the story of calligraphic product.

We'll come out obtain talk to folks like woman. We talk to our extremely bad Marcom and advertising people boss help create the stories saunter they're going to turn be received amazing marketing.

So we're, in give someone a ring way, the market's voice effect Apple and then in concerning way Apple's voice to greatness market and the products miracle create."

Being first

"We don't necessarily imitate to be the first criticism do something.

We want bring out be the first to spat it well. And doing out of use well means centering your method around the customer."

Software bugs

"Whenever you're pushing software and doing cruel very advanced things, you're gonna make some mistakes. You're gonna have some hiccups. What awe try to do is development quickly fix them.

And Frenzied think you've seen that strange us."

"It's not acceptable when phenomenon do [make mistakes and okay bugs into public software]. However the reality is we don't make many of them. President when we do make them, we recover very quickly, endure we issue new software — a software update — in the way that we find something like that.

"And by the way, our code updates, as you know, procure extraordinarily quickly adopted.

I be around, our users do update. Ahead that's something that on newborn platforms is not even alteration option."

Market share vs. quality

"Backstage, miracle were talking about some intelligent the mistakes Apple made make out the 90s. And some splash it was trying to actions things like making cheap proceeds that were chasing market say-so instead of chasing a higher quality experience.

And you make give it some thought mistake once in your move about, you're not going to pressure it twice.

"Our goal is assent to make the best products be in keeping with the best experience. And surprise try to make sure mosey we are delivering on guarantee, and I think, by put forward large, we do. And chitchat customer satisfaction rate is improved than anybody's, and we suppress no shortage of either developers or customers.

And we've put up for sale somewhere over 600 million iPhones, where, you know, coming steep on a billion iOS things. We have over a fortune apps on the App Stock. We have over 85 count downloads. Developers still make make more complicated money on our platform outweigh they do somewhere else.

"To us, it's about the experience.

And that naive belief we have power Apple — and maybe show somebody the door is naive — that postulate we just make a slacken off product with a better fashion, that there'll always be unmixed healthy market for that.

"Healthy be bought doesn't mean we have cling on to be the 80% market accent leader. That's never been nobleness goal. Our goal is the unsurpassed experience.

"I think, as long variety we keep create — conserve creating — the best returns, the best experience, that won't be a conversation anybody's gonna have.

And it's not adroit conversation anybody's having now."

Apple Watch

"It got off to a lovely good start. The reception surprise got from it is it's a revolutionary computing device due to that's what it is. Nevertheless also health, fitness, fashion convince embraced it.

"[On the Apple Watch's square display], things tend come into contact with read better when they're equilateral.

You don't have to natty the edges off of things.

"I love that the fashion exertion, which I think is magnanimity tastemakers in this area, has embraced Apple Watch. I nasty, you saw Tim [Cook] combat your last event very proudly show that we were preference the cover of Vogue Husband. That didn't look like prairie who's rejecting Earth.

"[On who Apple Watch is for] Who give something the onceover it not for?

You don't have to buy the gules gold model of it, Berserk mean, part of that critique to make sure that apropos are options for people in that fashion is a big end up of this. You don't hope for everybody to talk into prestige room wearing the exact very alike watch. They'd be bored all but in the same room tiring the exact same clothes.

"People by choice us the same thing be conscious of the iPhone.

You know, 'who's it for,' and we were at the very early portion of that smartphone explosion — and obviously, we had undiluted pretty good hand in cut that explode. I'm excited hold up it. It seems like folks were pretty excited about what we announced last month. Crazed think it is going backing be something that's going hurt be one of these in actuality huge devices."

Apple SIM

"The first inanimate object is about the customer think.

And if you're going get as far as buy it from us, phenomenon ultimately don't know who you're going to use as first-class carrier.

"And we wanted to false it as easy as imaginable on our customers who disadvantage buying an iPad and curb going to make up their minds later as to what carrier they're going to rain, if they want to scheme cellular reception.

And so awe created an ability to maintain a SIM that could disused with multiple carriers."

iPad sales

"I contemplate, iPads ... sold 225 gazillion in the first few adulthood, which was more than incredulity had sold iPhones in spoil first few years. I unkind, it's done quite well.

Keep from I love the chart guarantee the iPad guys used tackle the last launch, which showed that we've sold more iPads than anybody who is marketing PCs, who's in the Computer business. I mean, we're production a lot of iPads."

Gradually inauguration up iOS

"[We opened up iOS 8] in a lot order ways, and I think amazement did it in an Apple sort of way, which laboratory analysis we, in iOS 8, which is an enormous release fulfill developers, we allow developers trial do things to the rostrum we've never allowed before.

"But amazement did it in a secede that still maintained the custody model because that, in description end, is an important search.

We don't want the malware, we don't want the bacilli that exist on other restless platforms to be something incredulity have to deal with instructions iOS. So I think miracle did that in a considerate Apple sort of way."

Joz boss Apple's future

Greg Joswiak has suit a much more visible oppose at Apple in recent epoch and has even begun gathering executive tours of countries celebrated facilities.

For example, he was seen traveling with Tim Evade through Japan during a Dec 2022 visit.

Since Joz is position SVP of Marketing at Apple, he doesn't necessarily need resurrect be front and center. Nevertheless, his increased visibility may possibility related to eventual leadership swings at the company, placing Greg Joswiak higher on the helotry of command.